Hawkes’ Urban Orchard needs your APPLES for new craft cider!
Urban Orchard craft cider wants your apple donations! The new cider is made by Hawkes, who source apples from apple donors & urban orchards. Prospective apple donors and community groups who want to take part can sign up via the Hawkes website (www.wearehawkes.com).
Made with a blend of culinary apples and those sourced from urban orchards and apple donors, London-based, Hawkes, has today launched its pioneering Urban Orchard craft cider.
Following the launch of its hugely successful alcoholic ginger beer, the craft cider will be Hawkes’ first foray into cider making and is made using apples donated by communities and individuals in urban areas looking to put their unwanted apples to good use.
Simon Wright, Hawkes founder, said:
“In all the years I’ve been in the industry, I’ve noticed a tectonic shift in the way consumers think about what they’re eating & drinking. People have a desire to become part of something real, from the people producing their beer and cider all the way through to how and where the ingredients are sourced and used. I wanted to create a truly London style blend, for our first craft cider, made for the people and inherently, by the people. I really hope that we can grow our list of community and individual donors over the coming years and that people buy into what we’re doing and why.”
Passionate about mobilising communities and the part brands have to play within them, Hawkes’ innovative approach to cider making will see each donor get a personalised bottle and the brand will use their unwanted or unused apples for the good of the communities they live in. Apple donations from community groups including Father Nature and Brockwell Park Community Gardens, will also receive apple trees to plant in return for their donations, thus ensuring the prosperity and growth of these communities continues.
5 QUICK FACTS ABOUT HAWKES URBAN ORCHARD:
- A premium 4.5% cider per volume
- Available in 330ml bottles RRP £4.50 and 30L kegs
- Launched in independent bars, pubs and shops in London during February of 2015 and rolled out thereafter
- Urban Orchard craft cider is suitable for vegans, vegetarians and coeliacs
- Hawkes is aiming to open one of the first dedicated Cider houses in London at Forestgate, E7 in 2015
ENOUGH ALREADY, WHERE DO I GET ME SOME?
Available at independent pubs and bars inc. Sebright Arms, Boundary, Nobu
Follow @wearehawkes for more apple related newsBITES.
Please enjoy responsibly www.drinkaware.co.uk
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